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VR Pitara launched its new seasons collection Florencio Saga Integration by Shashi Nahata, Designer Radhika Jassal at their studio ,roadno.3 banjara hills. The design concept is based on floral prints and shibori, catering to the upcoming festive and wedding season. The collection consists of fresh designs in capes, pallazos, skirts and crops. The designer says, "Its time to romance with the florals". On the event they also inaugurated their website for shopping being accessible to all women round the world!