Asif Ali says that his first produced film would be from a good director. That film will provide full freedom for the director. He says that there are lot of people with the talents and the person who has the talent and through his production house they will get a chance to direct films. He assured that he will definitely give chances for the ones who is talented. He says that ‘Urumi’ Starring Prithiv Raj was technically perfect film that he has seen in the Malayalam film and he is interested to produce such type of quality films .He says that he definitely knows the value of money and hence he will not trouble the directors. He has acted in so many films with half of remuneration and even he had tried to pay back the money for some films. He also added that he is saying this not to get publicity.