THE COLLECTIVE launches India’s First Fashion Art Book – The Green Room

Mumbai, 31st August 2013: The Collective, a part of the Madura Fashion & Lifestyle division is a super-premium multi brand retail concept and considered to be the mecca of luxury brands in India. After rigorous market research and studying consumer insights over the last year, The Collective has recognized the pivotal role that fashion stylists play,not only in influencing fashion statements but in defining fashion for
their clientele.

As a result, The Collective has launched the ‘Stylist on Board’Program which bridges the gap between fashion, Bollywood & the consumer, allowing The Collective customer access to the stylists that are behind the fashion statements of Bollywood’s best. The stylists -8 of the most celebrated celebrity & fashion stylists, are Anaita Shroff Adajania, Ekta Rajani, Niharika Khan, Ami Patel, Archana Walavalkar, Kushal Parmanand, Nitasha Gaurav and Mohit&Aastha

The first initiative under the program was the launch of India’s first Fashion Art Book in presence of the key clients, Bollywood celebrities, corporate head honchos and the Madura Garments Leadership team comprising of Pranab Baruah, Business Director (Apparel & Retail), Ashish Dixit, CEO Madura F & L and R Satyajit, COO, International Brands and New Businesses. The launch, put together by Sunny Sara & Ritik Bhasin of Orion Entertainment Pvt. Ltd, had Mumbai’s crème de la crème party the night away.

The Style Coffee Table Book titled ‘The Green Room’ showcases The Collective Autumn/ Winter 2013 merchandise in the stylist’s own unique style. It revolves around how the art of styling can tell a thousand stories. It is broken up into four sections – Chaos, Drama, Debauchery& Narcissism – with each stylist interpreting a theme in their own unique style. The end product is an edgy, stylish look book that tells the story of life behind the camera.