Kochadiyaan is the only film which has been utilized the publicity for its maximum. The film has been in the making for a long time It is almost two years now that we hear about the film . There was always a certain degree of uncertainty hangs over the release plans. The film has changed its release dates so many times and finally the makers has announced its final release date as 11th April. In this Rajini Effect even Kamal Hassan film has got postponed to May Month.
It is a common knowledge in the film industry that the release of superstar Rajinikanth’s film takes precedence over everything else. A Rajini film releasing in theaters is like carnival –time for theater owners, distributors and those who thrive on black market in selling tickets in the first few weeks of the film. Even the snacks/refreshment stalls inside the theater records huge income during the showing of Rajinis’s film. So a Rajini Film Will gain so much of support from the people and if any other film releasing at the same time is like self destruction and that made the the producers and distributors to postpone their film release dates.
Kochadiayaan is to release simultaneously in Tamil, Telugu, Hindi, Marathi, Bhojpuri, Bengali, Punjabi, and Japanese besides English versions. The film which is getting released in more than 6000 halls which is a new record for any Indian Film. The films which has been pushed its release to May , due to Rajini Film release is Kamal Hassan’s ‘Viswaroopam 2’, vikram starrer ‘Ai’ directed by S.Shankar. Vishals ‘Singappu Manithan’.