Kingfisher ULTRA extends the celebrations of Hyderabad International Fashion Week with Kingfisher ULTRA Glam Nites Catwalk ~Designer Jattinn Kochhar showcases collection in a glitzy fashion show~ Hyderabad, December 14th, 2013 :The Emperor of Good Times, Kingfisher ULTRA kicked off the celebrations of Hyderabad’s biggest fashion event - Hyderabad Fashion Week (Kingfisher ULTRA HFW) with the uber stylish ‘Kingfisher ULTRA Glam Nites Catwalk’ held at Over The Moon, this evening. The Kingfisher ULTRA Glam Nite gave fashionistas in the city an opportunity to mingle with showcasing designers, models & high profile glitterati. The highlight of the evening was the glitzy collection – Me & I, showcased by Jattinn Kochhar. The clothes which draw inspiration from the dark coinciding with the light, are rich in monochromes of black and white with dashes of ruby red and striking silver. Top models such as Sherin Sam, Harshita Saxena & Priyanka Shah walked down the ramp in evening gowns and cocktail dresses, in silk, viscose, polyester and cotton with swarovsky crystals. The night was a perfect confluence of fashion & music as DJ Chico kept the energy of the crowd high with his electric mixes. Kingfisher ULTRA Hyderabad International Fashion Week, Hyderabad’s highly anticipated annual fashion is scheduled from December 19 to 22, 2013 and will feature 14 designers including renowned names such as Rocky S, Abhishek Dutta, Jattinn Kochhar and AD Singh who will be showcasing their designs at the four day fashion extravaganza. The event will provide a platform to bring together the textile arts & trends from across the country and promises to wow fashionistas in Hyderabad with their unique designs & glam factor. About Kingfisher ULTRA: Kingfisher ULTRA, the Emperor of Good Times was launched in September 2009. A high end brand from the house of United Breweries, ULTRA assures consumers the best quality, taste and the most differentiated experience across every touch point. Kingfisher ULTRA is made from the finest imported malts and hops which has a distinctive taste. The packaging is unique with an embossed flint bottle, ring pull crown, gold metalized neck and front label. The brand has based its activations on prominent genres like fashion and music. Apart from these, Kingfisher ULTRA has also launched various other activations and promotions across all points of sale which have been met with positive response amongst its consumers. It is a beer for the classy, modern, urban, confident, independent and self-assured consumer. It is for those who want the best and deserve the best. It is currently available in all major cities of the country. About Storm Fashion Company: Storm Fashion Company owns and operates fashion weeks at Chennai’ Kochi, Jaipur, Hyderabad and Ludhiana. SFC is comprised of fashion marketing, cinema, advertising, public relations, multi-media specialists and fashion business professionals. This group' of fashion Industry experts have over 20 years of combined experience with fashion show production and design as well as in the publishing, cinema production, small business management, and marketing industries. For further information contact: 9985310069 / 9959154371.