Blenders Pride Fashion Tour





Suneet Varma draws inspiration from his Mothers poetry

Gurgaon, November 17th 2013

The 9th edition of Seagram’s Blenders Pride Fashion Tour brings back panache and glamour with leading names from the fashion industry to make the world a stylish place. The designers featuring this season at the Blenders Pride Fashion Tour are Falguni & Shane Peacock, Gaviin Miguel, JJ Valaya, Neeta Lulla, Pankaj & Nidhi, Rocky S, Suneet Varma, Tarun Tahiliani, Vikram Phadnis and Wendell Rodricks.

Blenders Pride Fashion Tour 2013 commenced in Chandigarh on September 28th and will conclude on November 24th in Mumbai, an exciting 60 day journey. From Chandigarh to Mumbai, 6 cities play host to the work of 10 masters of the craft, and their spectacular creations, at what is acknowledged as the benchmark for the Indian fashion calendar. Speaking on the tour, Raja Banerji, General Manager – Marketing, Pernod Ricard India said, “Fashion and trends are ever evolving and it’s a challenge to curate the best new work, but we thrive on it. The Blenders Pride Fashion Tour experience across six cities is differentiated and a permanent marker for style in the Indian calendar, and we will deliver on expectations again in its ninth edition in 2013”.

After a grand preview in Mumbai that took place on September 17, the eagerly awaited fashion extravaganza kick started in Chandigarh which was soon followed by Bangalore, Hyderabad and Kolkata, now turns to Gurgaon over the weekend, featuring Pankaj & Nidhi, Wendell Rodricks and Suneet Varma on day 2 of BPFT.

A rose by any other name smells just as sweet and awakens ideas of a beauty and a love that is infinite. In Pankaj & Nidhi’s collection ‘Roses are Blue’, the cutting edge craftsmanship and the modern take on a sexy avatar is their interpretation of this eternal flower. This idea for the collection is a rose which is a timeless immemorial object that often inspires love and beauty. With blue rose being a rare being, it conjures up visions of mystery, sensuality, enigmas that do not fall in the realm of the usual. For Pankaj & Nidhi, their collection in many ways is a celebration of freedom. The granting of a space that allows for the sheer joy of creativity and spontaneity. Actress Shilpa Shetty featured as the showstopper for Pankaj & Nidhi.

Stimulated by a musical tribute to Cole Porter, done by a group of interesting people like Iggy Pop and Blondie, Wendell Rodricks’ collection ‘Red, Haute and Blue’ is a festivity of that style. The inspiration for this collection comes from the new blue packaging, which Wendell has done for the Blenders Pride Reserve Collection 2013.. Hot tunes mix with sizzling garments in invigorating colour palettes. Like the songs used, the colours are also very ‘poppy’ in nature. Bright neon green, peacock blue, hot pinks create that lively and young atmosphere and at the same time come from a certain space that was a time of great fun; namely, the 30s. In keeping with Wendell’s signature minimalist style, the Red, Haute and Blue collection is true to the title of the collection in more ways than one. Actress Esha Gupta walked the ramp for Wendell Rodricks.

Suneet Varma showcases a collection based upon love of lyrics and poetry- words that, soothe and enrich the soul. Taking inspiration from poetry that his mother (Indira Varma) has written, Suneet dwells into something nostalgic and tender as the night. With voice overs by Farookh Shiekh, singer Radhika Chopra and poets Indira Varma and Zehra Nigah gave the audience a visual and soulful treat.

Seagram’s Blenders Pride Fashion Tour 2013 launched the keenly awaited television, digital and print campaign featuring stunning Singer-Actor-Performer, Priyanka Chopra. Shot in the Big Apple by ace lens man and director Bharat Sikka, Priyanka as brand ambassador for Blenders Pride Fashion Tour is seen casting her spell on New Yorkers in a stylish black and white campaign so definitively Blenders Pride.

The Blenders Pride Fashion Tour 2013 is executed by talent that is world class- Alison Woodham for choreography, Ambika Pillai for hair & makeup and only the finest runway models.

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